Undergear Announces National Male Model Search

"Are you man enough?" Undergear, one of the nation's leading catalog and online providers of men's underwear, workout wear, swimwear and fashion, and Instinct Magazine have teamed up to search for the next hottest model to represent the Undergear brand in the "Undergear Model Star" search. Kicking off this summer, the 2008 model search competition will determine who will be the next "face" of Undergear in 2009.

"The Undergear Model Star program is an exciting one for our brand and our customers," said Robert Grey, director of merchandising for Undergear. "'We have a long history of recruiting the hottest models for our catalogs and we're excited to partner with Instinct to find a fresh face to represent our brand."

The Undergear and Instinct teams will visit San Francisco, Los Angeles, Chicago, and Miami this summer, hosting open call events for Model Star wannabes to strut their stuff in front of a panel of judges and local audience. One winner will be selected in each market and win the opportunity to attend the New York City finale event on October 10. Contestants can also enter to win online by visiting the Undergear Web site (www.undergear.com) and completing the simple entry form including current photo or video. An online winner will join the four regional finalists in Manhattan at the finale.

"Are you man enough?"
In addition to bragging rights, the winner of the "Undergear Model Star" competition will appear on the cover of the Spring 2009 Undergear catalog. The winner will also appear on the cover of Instinct Magazine's annual swimwear issue, which hits newsstands in the first quarter of 2009, and will be shot for the inside fashion spread as well.

"Undergear Model Star" open call events will be held throughout the summer in San Francisco (July 27); Los Angeles (August 21); Chicago (September 12); and Miami (September 20 or 27).

To enter online, log onto www.undergear.com, click on the "Undergear Model Star Contest" banner and upload a photo or quick video of yourself looking your "model best." The five finalists will be judged on the following criteria: visual appeal, perceived magnetism, suitability for promotion/advertising purposes and representation of the brand image of both Undergear and Instinct Magazine. The deadline to enter the contest online is September 30, 2008.

Rules & Regulations
Sweepstakes only open to men, who are legal residents of the 48 contiguous United States (and Washington D.C.), at least 21 years of age or older at time of entry, legally able to work in the US and are not professional models or signed with a modeling agency. For further rules, log on to www.instinctmagazine.com.