August 11, 2023
Austin Butler Named New Global Ambassador for YSL Beauty
Christopher Ehlers READ TIME: 3 MIN.
On the heels of the release of their new men's fragrance MYSLF, YSL Beauty has announced Austin Butler as global Ambassador and face of the new fragrance which they're calling "a contemporary vision of masculinity."
"I was honored to be asked to join the YSL Beauty family" said Butler via a press release. "Over the last few years, I've spoken with people who knew M. Saint Laurent. He broke through labels. He was a rebel, and I love that about him. I feel privileged to be a part of the heritage he set in motion."
Source: YSL Beauty
According to YSL Beauty, Austin fully embraces all the different facets he is: sensitive and authentic; confident but approachable; effortless but complex. No one could embody the new MYSLF fragrance more genuinely. No one could be a more compelling voice for YSL Beauty's statement of modern masculinity.
"In seeking out a figure to embody YSL Beauty's vision of the new masculinity, there could have been no better choice for us than Austin Butler," said Stephan Bezy, International General Manager for YSL Beauty. "Both as an artist and as a human being, he embodies the values expressed by our brand through MSLF, a modern representation of what it means to be a man. Embracing his many facets. Owning up to his individuality, generously, unapologetically. This is why we are proud to welcome Austin Butler as the newest YSL Beauty's fragrance Ambassador."
Available now at YSL Beauty, the woody and floral fragrance promises a unique and long-lasting trail, one that fuses seamlessly with the skin, revealing a distinct signature scent for each individual.
