Golden Rainbow Forms Living 'Ribbon of Life' for HIV Awareness

Supporters of Golden Rainbow came together at The New Tropicana Las Vegas on Wednesday, June 10 to kick off this year's "Ribbon of Life" by forming a Living Ribbon. Approximately 75 people donned various shades of red to create the ribbon on the corner of Tropicana Ave and Las Vegas Blvd to show solidarity with those living with or affected by HIV/AIDS. The event kicked off this year's "Ribbon of Life," which will take place Saturday, June 28 in the Tropicana Theater.

"We are so grateful to everyone who came out to show support today," said Gary Costa, executive director of Golden Rainbow. "Having everyone come together to raise awareness for HIV/AIDS is what the 'Ribbon of Life' show is all about and today was the perfect way to kick it off."

This year's event, Rockin' the Ribbon, will benefit men, women, and children living in Clark County whose lives are affected by HIV/AIDS. The rock and roll themed show will feature stars from Las Vegas' favorite shows including "ShowStoppers," "Jubilee," "Jersey Boys," "Million Dollar Quartet," "MJ Live," "Legends in Concert," "Pin Up," "Vegas! The Show," and more and will be hosted by Edie ("Zumanity") and Sean McAllister ("MORE" and "MORE Access"). The production will be immediately followed by an after party in the Havana Room, where attendees can mix and mingle with performers and partake in a cash bar and hors d'oeuvres.

"Ribbon of Life" was created 29 years ago by members of the Las Vegas entertainment industry who saw the need for a support system when one of their colleagues was diagnosed with HIV/AIDS. To raise awareness and money in order to help fight the disease, entertainers organized a show. The show, then called "Golden Rainbow," led to the creation of the nonprofit organization. The annual event is one of the largest HIV/AIDS fundraisers in the state of Nevada and is Golden Rainbow's main source of revenue.

Golden Rainbow is a nonprofit organization that provides housing and direct financial assistance to men, women and children living with HIV/AIDS in Southern Nevada. Founded by members of the entertainment industry in 1987, Golden Rainbow is committed to serving the HIV/AIDS community through fundraisers like "Ribbon of Life" and HIV/AIDS related education. Follow Golden Rainbow on Facebook and Twitter for the latest news and updates.